The transition towards Sustainable Development in Ireland demands behaviour change at individual, household, community, business and policy levels. In their Strategic Plan 2013 – 2015 “Working with others for a Better Environment”, the Irish Environmental Protection Agency suggest that they will enable a low-carbon and resource-efficient Ireland by working “with others to build awareness and behavioural changes needed in our homes, communities, businesses and at a policy level” (EPA 2013)
There is a need to build upon and augment the existing research on behaviour change for sustainable development with in-depth insights into behaviours and practices within the context of where people live and work. There is also a need to find innovative ways to engage the local community and businesses in the co-design of interventions in order to foster participation, ownership and sustained engagement.
While the research will be focused on implementation it will produce academic outputs in the form of new insights into policy experimentation in the context of environmental and sustainability policy.